lucrative business/market/contract etc• The lobbies of Baghdad's five-starhotels are packed with businessmenfighting over lucrative contracts.• They had received some excellent, lucrative contracts.• They were chuffed when one of the majorsoffered her the lucrative contract.• Consequently, Iridium will need to rely on more lucrative businesscustomers than it had envisioned.• It wants the money spent on public infrastructure, providinglucrative contracts for business.• Instead, he appears to have transferred operations to Bosnia for the much more lucrative business of war.• Massive spamming has turned what was an amusing annoyance into a lucrative business that profits by violating the pre-commercial Internet ethic.• Financial services is a lucrative business when one actually succeeds in organising the finance, endowment policies, term policies and so on.
From Longman Business Dictionary
lucrativelu·cra·tive /ˈluːkrətɪv/adjectiveadj
an activity, project, job etc that is lucrative makes a lot of money
alucrative contract to promote a new leisure centre
The change in bonus payments would be especially lucrative for top executives.
Originlucrative
(1400-1500)Latinlucrativus, from lucrari“to gain”, from lucrum; → LUCRE