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USP

USP /ˌjuː es ˈpiː/ noun [countableC]  
(unique selling proposition) a feature of a product that makes it different from other similar products, and therefore more attractive to people who might buy it 〔产品的〕独特卖点
Examples from the Corpus
From Longman Business Dictionary
USPUSP
MARKETINGabbreviation for UNIQUE SELLING POINT or UNIQUE SELLING PROPOSITION
To succeed, a USP is not a luxury, it is a necessity.
USP noun
Chinese
Corpus

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