gapgap /gæp/ noun [countableC]1gap in the marketMARKETING an opportunity to develop and sell a particular product or service because no other company is doing this yetThe sales director believes there is a gap in the market for small jets.
The mail-order company is aiming to fill the gap in the market with a range of swimwear for older people.
2ECONOMICSa difference between two situations, amounts, groups of people etcBrazil had a trade gap (=difference in value of what a country buys from abroad and what it sells) of $3.16 billion last year.
gap betweenthe gap between the earnings of manual and non-manual workers
→ wage gap3COMMERCEMARKETINGsomething that is missing that stops something else from being completegap inThe computer manufacturer is trying to fill a gap in its product line by buying an Atlanta software firm for $65 million.