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TOEFL IELTS BNC: 1438 COCA: 1260

potential

Word family
po·ten·tial1 /pəˈtenʃəl/ ●●● S3 W2 AWL adjectiveadj [only before noun]  
POSSIBLElikely to develop into a particular type of person or thing in the future 潜在的,可能的 SYN possible
potential customer/buyer/client
 new ways of attracting potential customers
吸引潜在客户的新方法
potential benefit/problem
 the potential benefits of the new system
新体制的潜在好处
potential danger/threat/risk
 the potential risks to health associated with the drug
这种药物对健康的潜在危害
nCOLLOCATIONS
nouns
a potential customer/buyer/client
Advertisers want to reach as many potential customers as possible.
a potential candidate
Party leaders have put together a list of 10 potential candidates.
a potential problem
There is a potential problem with the new equipment.
a potential danger/threat/risk
Tired drivers are a potential danger to other road users.
potential conflict
Funding is an area of potential conflict between the two departments.
a potential benefit
The potential benefits must be weighed up against the costs involved.
a potential source of something
A dirty kitchen is a potential source of infection.
Examples from the Corpus
Related topics: Electricity
potential2 ●●○ W3 AWL noun [uncountableU]  
1 the possibility that something will develop in a particular way, or have a particular effect 〔事物的〕潜力,可能性
potential for
 The company certainly has the potential for growth.
那家公司肯定有发展潜力。
potential of
 the potential of the Internet to create jobs
因特网创造就业机会的潜力
2 GOOD ATif people or things have potential, they have a natural ability or quality that could develop to make them very good 〔人的〕潜力,潜能
have/show potential
 She has the potential to become a champion.
她有潜力成为冠军。
with potential
 a young player with great potential
一名很有潜力的年轻球员
achieve/fulfil/realize your (full) potential (=succeed as well as you possibly can) 发挥你的(全部)潜力
3. technicalHPE the difference in voltage between two points on an electrical circuit 电势,电位,电压
nCOLLOCATIONSMeaning 2: if people or things have potential, they have a natural ability or quality that could develop to make them very good
verbs
have potential
When he saw I had some potential, he gave me extra coaching.
show potential
Nicholson soon showed great potential as an actor.
develop your potential (=succeed by using your skills or talents)
A good school aims to enable pupils to develop their potential.
achieve/fulfil/reach/realize your potential (=succeed as much as you have the potential to succeed)
A lot of athletes find it difficult to achieve their potential.
exploit somebody’s/something’s potential (=use all the qualities that someone or something has)
Until now, the island has not exploited its potential as a tourist destination.
unlock/unleash somebody’s potential (=allow them to succeed as well as they can)
Training is a way of unlocking the potential of the workforce.
ADJECTIVES/NOUN + potential
great/enormous/considerable potential
This is a team with great potential.
somebody’s full potential
We continuously seek to develop people to their full potential.
somebody’s true potential (=their full potential)
Malaysia only showed glimpses of their true potential in the final stages of the tournament.
commercial/economic potential (=the potential to earn money)
They were quick to recognize the band’s commercial potential.
leadership potential (=the potential to become a leader)
She always felt that I had leadership potential.
star potential (=the potential to be a star in music, films etc)
The woman who spotted Kate’s star potential was Sarah Doukas.
human potential (=people’s abilities or qualities)
Mass unemployment is a shameful waste of human potential.
Examples from the Corpus
From Longman Business Dictionary
potentialpo·ten·tial1 /pəˈtenʃəl/ adjectiveadj [only before a noun]
a potential customer, market, buyer etc is not yet a customer etc, but may become one in the future
The company’s financial difficulties have deterred potential investors.
The company declined to confirm the names of the twopotential bidders.
The executives fear merger will expose the company to new potential losses.
potentialpotential2 noun [uncountableU]
1the possibility that something will develop in a certain way or be able to do something
He was eager to capitalize on the commercial potential of his designs.
the labor-saving potential of information technology
potential for
The company certainly has the potential for growth.
brand potential
2a natural ability or quality that shows someone or something will be successful
a young businesswoman with great potential
potentially adverbadv
Potentially, the market is huge.
a dispute that potentially involves tens of millions of dollars
Origin potential1
(1300-1400) Late Latin potentialis, from Latin potentia power, from potere; → POTENT

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