generategen·e·rate /ˈdʒenəreɪt/ verb [transitiveT]1MANUFACTURINGto produce energy or powerThese solar panels generate enough electricity to supply a home with all its energy requirements.
The water goes first to generate hydroelectric power and then to irrigate the land.
2COMMERCEto do something that will produce or increase sales, income, profit etcThe Clariant sale generated proceeds of FFr2.3 billion.
The business failed to generate sufficient revenue to cover its operating and capital costs.
the percentage of sales generated abroad