hardhard /hɑːdhɑːrd/ adjectiveadj1hard facts/numbers information based on things that can be measured, rather than feelings or opinionsInvestors are again showing respect for hard numbers like quarterly earnings.
We have to separate the myths from the hard facts.
2ECONOMICSa hard market is one in which there is less competition and higher prices or ratesTo be successful in a hard market, producers must devote more time than ever to cultivating relationships with clients.