merchandising

Related topics: Business basics, Media

mer·chan·dis·ing /ˈmɜːtʃəndaɪzɪŋ $ ˈmɜːr-/ noun [uncountableU]

1 BBAMtoys, clothes, and other products relating to a popular film, sports team, singer etc 〔和受欢迎的电影、运动队、歌手等相关的〕附带产品，周边产品，文化衍生品

The concerts generated £3 million in ticket and merchandising sales.

音乐会票房和相关产品的收入达到300万英镑。

2 the way in which shops and businesses try to sell their products 推销；展销

the director of merchandising

销售总监

Examples from the Corpus

merchandising• Eddie Ricketts, director of branch merchandising and store planning, replies:.• In the past, judges have not assumed that the public have a detailed knowledge of character merchandising.• But before I do, I wonder if Lawrence has any more of the excellent Denim merchandising.• The empire's goal was simple - to maximise the income Kylie, her records, videos and massive merchandising could earn.• And she kept going on about how I was being ripped off on the merchandising.• the merchandising manager for Pontiac• Gate receipts brought in a further £750,000 and a similar figure was produced through merchandising.• There was nothing at all relating to merchandising.

From Longman Business Dictionary

merchandisingmer·chan·dis·ing /ˈmɜːtʃəndaɪzɪŋˈmɜːr-/ noun [uncountableU]

1toys, clothes, and other products based on a popular film, TV show, etc and sold to make additional profits

Even before the movie came out, the markets were flooded with the typical forms of merchandising.

2American EnglishAmECOMMERCEMARKETING the way in which goods are arranged and placed in a store

The goal is increased revenue through creative merchandising.

→ cross merchandising → scrambled merchandising

mer·chan·dis·ing noun

Chinese

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