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merchandising

Related topics: Business basics, Media
mer·chan·dis·ing /ˈmɜːtʃəndaɪzɪŋ $ ˈmɜːr-/ noun [uncountableU]  
1 BBAMtoys, clothes, and other products relating to a popular film, sports team, singer etc 〔和受欢迎的电影、运动队、歌手等相关的〕附带产品,周边产品,文化衍生品
 The concerts generated £3 million in ticket and merchandising sales.
音乐会票房和相关产品的收入达到300万英镑。
2 the way in which shops and businesses try to sell their products 推销;展销
 the director of merchandising
销售总监
Examples from the Corpus
From Longman Business Dictionary
merchandisingmer·chan·dis·ing /ˈmɜːtʃəndaɪzɪŋˈmɜːr-/ noun [uncountableU]
1toys, clothes, and other products based on a popular film, TV show, etc and sold to make additional profits
Even before the movie came out, the markets were flooded with the typical forms of merchandising.
2American EnglishAmECOMMERCEMARKETING the way in which goods are arranged and placed in a store
The goal is increased revenue through creative merchandising.
cross merchandising scrambled merchandising
mer·chan·dis·ing noun
Chinese
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